A Guide to Social Media Platforms and Today’s Online Marketing
While there are plenty of social media platforms that many businesses use for connecting with their market, settling for which one to focus on may not be as simple as it seems. There are certain industries that thrive within specific social media sites so it’s important to learn about your business’ needs and choose the best social media platform for you.
Where to Start
Before you start working on your social media presence, it’s a good idea to think ahead and brainstorm who you are targeting. What age groups are your most valuable leads? What approach works best for conversions? Consider the different ways to market: B2B (business to business) or B2C (business to consumer).
Look Into Your Goals
What does success look like to your business? Set realistic goals in revenue, sales, conversions. It’s important to track goals through social media with utm links and other tools in Google Analytics, etc. Although you might want more followers or likes, these kinds of goals are merely “vanity metrics” which may benefit brand awareness and engagement, but these successes do not reflect increases in leads, appointments, purchases, etc.
Consider Target Audience Demographics & Behaviors
While posting on social media is the minimum action your business should be performing, utilizing paid advertising makes for the most optimal strategy. Setting up campaigns for focused promotions and targeting paid ads to the right audience can make all the difference in the quality of the conversion goal.
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- Facebook – With nearly three billion users worldwide, Facebook can be gold mine for catching your target audience, building engagement and relationships with them. Bring your company in front of people that may not have heard of you. Be aware, it may take 7 or more times for a potential customer to consider committing to purchase.
- LinkedIn – The platform is known for its networking capabilities. You’ll find plenty of businesses already on LinkedIn who may be interested in working with you if you’re offering B2B services. It’s also a great platform to establish your presence as a reputable brand that will attract fellow businesses who may reach out regarding what you’re offering.
- Instagram – There are plenty of retailers who get on Instagram to showcase their products in an eye-catching fashion. Those with Instagram accounts can learn more about products/services and since they access through smartphones it’s important any landing pages you link to are optimized for mobile.
- Google – Posting on Google My Business and running Google Ads can be very beneficial to your brands digital visibility. Getting conversions and traffic from Google can be the most valuable since the target audience is actively searching for your specific product or service, and is more likely to be closer to committing to a sale.
Social media may be broad when it comes to which platform you should be on but knowing your goals, audience, and the type of content you create can certainly help with where you can market your brand. It’s mostly about what you’re trying to achieve with your social media marketing goals and there are numerous ways you can do so.
Easy Social Media Management with Monsoon Marketing
We help brands with their social media marketing needs with the most prominent sites that they want to take advantage of. If you want to build more of your social media presence, then look no further. Our team works with multiple analytics to make decisions in social media, paid ads, email marketing, and more. Based in Phoenix, Arizona our team works with global brands to generate leads and sales.
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