Press Release Services
Why Run a Press Release?
Share Your Story
A press release enables your website to communicate changes, events and news relating to your company.
Running a Press Release gives you control over your own story, and gives you an opportunity to highlight the best aspects of your brand.
Almost anything can be turned into a news story; you just have to find the right hook.
Search Engine Optimization (SEO)
Google and Bing have algorithms that decide what search results come up when people are searching. There are a number of factors they consider when ranking results. Press releases can bring value to your company website’s Search Engine Optimization (SEO), aka how you rank in search engines like Google when searchers are searching your target keywords.
When your story is shared on websites relevant to your target market and they include backlinks to your website, Google and Bing will see increased value in your website and therefore rank you higher when people are searching related keywords.
Brand Awareness
Target an established audience. Oftentimes, prospective clients and customers are signed up for publications that share interesting article via their website, emails, or follow them on social media, etc.
When your story gets picked up by the right publication, you are reaching more potential customers that may have never heard of what you offer, let alone your brand. Being in published articles brings credibility. People will recognize your brand and will be more likely to trust you.
A Press Release is an opportunity to brand yourself as an industry expert.
Target an established audience
PRs are a great way to leverage the already-established audiences of local newspapers and websites.
What is Considered Newsworthy?
- Opening a new business
- Relocating or opening a new office
- Announcing company expansion
- Launching a new product
- Announcing a product update or new product feature
- Rebranding or updating your company name
- Announcing contest or competition
- Announcing contest results
- Celebrating a company milestone or anniversary
- Launching a new website
- Supporting a non-profit or cause
- Volunteering
- Receiving a donation
- Participating in a national or local event
- Launching a new campaign
- Results from a survey or study
- Changing a product name
- Receiving an award
- Announcing financial earnings results or forecasts
- Announcing a conference call
- Sharing monthly sales reports
- Releasing a thought leadership piece from an industry expert
- Publishing tips or educational information
- Announcing an acquisition or merger
- Hosting a webinar
- Re-purposing a blog post
- Promoting an upcoming event
- Announcing an accomplishment
- Receiving a certification
- Introducing a new hire
- Announcing a retirement
- Announcing an internal promotion
- Announcing a new partnership or collaboration
- Restructuring your business
- Announcing something tied to a major holiday
- Announcing something tied to a local or national story or event
- Announcing a new service
- Issuing a letter to shareholders
- Announcing a new investor
- Offering a free training or resource
Generating publicity for your brand is hard work.
Sometimes you need a fresh, newsworthy story to set everything into motion. That’s why Monsoon Marketing offers professional PR services to help you get the attention and reach you need.
What is Considered Newsworthy? (Click Me)
- Opening a new business
- Relocating or opening a new office
- Announcing company expansion
- Launching a new product
- Announcing a product update or new product feature
- Rebranding or updating your company name
- Announcing contest or competition
- Announcing contest results
- Celebrating a company milestone or anniversary
- Launching a new website
- Supporting a non-profit or cause
- Volunteering
- Receiving a donation
- Participating in a national or local event
- Launching a new campaign
- Results from a survey or study
- Changing a product name
- Receiving an award
- Announcing financial earnings results or forecasts
- Announcing a conference call
- Sharing monthly sales reports
- Releasing a thought leadership piece from an industry expert
- Publishing tips or educational information
- Announcing an acquisition or merger
- Hosting a webinar
- Re-purposing a blog post
- Promoting an upcoming event
- Announcing an accomplishment
- Receiving a certification
- Introducing a new hire
- Announcing a retirement
- Announcing an internal promotion
- Announcing a new partnership or collaboration
- Restructuring your business
- Announcing something tied to a major holiday
- Announcing something tied to a local or national story or event
- Announcing a new service
- Issuing a letter to shareholders
- Announcing a new investor
- Offering a free training or resource
Contact us for a Free Quote.
What Comes with a Press Release from Monsoon Marketing
1. Consultation
We’ll determine the goals of the press release and brainstorm a storyworthy headline
2. Interview
Conversational interview with an in-house expert, employee, or customer to get real quotes & insight.
3. Writing
Our team writes a compelling piece to promote your story, brand, or event. Drafts and revisions are worked through with client prior to distribution.
4. Distribution
Once the story is approved, we’ll submit and schedule the article to highly distinguished press release distribution platform, PRNewswire + PRWeb.
5. Reporter Outreach
The fun doesn’t stop there! Monsoon MKT develops a reporter list prior to distribution, which includes research of reporters based on story content, industry, or target locations. Outreach includes contacting reporters via email, contact form, or social media.