See Why Internet Marketing Has Blown Up Over the Years
The Internet has been around for some time now and it’s evolved as an essential part of human life. Marketing on the internet actually goes far back, even before the time of its widespread use. Although initially, the military and universities used the internet, businesses eventually got hold of this technology. This was merely the foundation for Internet marketing, however.
How It Started
Internet marketing is fairly young and doesn’t have much of a rich history. But many attribute the rise of web browsers with the popularity of internet marketing, especially in its current form. It was in 1990 that the first web browser appeared, and it was also in that same year that the first search engine did so.
The Growth of Internet Marketing
It was only in 1996 that Internet marketing started to bloom as it offered an incredible opportunity to reach out to a vast audience as the number of people online rose. On the Internet, marketing grew at an unprecedented rate as a result.
Why Internet Marketing Has Become Popular
Internet marketing in its current form has become a staple for many marketers. Here are the reasons for this:
- Cost effectiveness – Compared to traditional publicity, internet marketing doesn’t cost much. In fact, there are instances where brands don’t really need to spend at all.
- High web traffic – The Internet has become a utility and a vast number of the population already has access to the internet, making it easier for brands to reach out to their target audience.
- Ever-evolving – Back then, it was unimaginable for people to grasp the concept of social media and web 2.0. Now, almost everyone has a social media account, making it one of the more ideal channels for marketers.
- Availability to customers – People spend hours on the internet, sometimes even all day. They are always available to be marketed toward and engaged with.
While many brands have opted to handle Internet marketing efforts themselves, there are also agencies that have come to rise as a result of its popularity. Now, companies can easily harness the best practices with the help of marketing agencies that specialize in online campaigns to help ensure that they keep Internet marketing efforts optimal.
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